A social and digital marketing pioneer with more than 18 years in the digital world, she has reshaped strategies for brands like MSN.com, Boost Mobile, Gatorade, Pepsi, FOX TV Studios, XBOX, H2O Africa (Water.org), MTV, and Toyota.
She developed film, television, and new media content for Madonna’s Maverick Films, Ben Affleck and Matt Damon’s LivePlanet, and the broadband entertainment channels Atom Films and ManiaTV. Lisa worked on films with Joel Silver, Paul Thomas Anderson, Adam Sandler, Sam Raimi, and Stan Lee, and with photographers Helmut Lang and Taryn Simon, and she was also a finalist in the Sony Pictures and Atom Films’ 2002 Make Your Mark Competition.
Lisa’s digital projects have included partnerships with the UN Millennium Project, Sony Pictures International, and National Geographic. She’s developed content and game play for a number of “firsts”, including; Sprint’s first multiplayer location-based game, PhoneTag, XBOX360’s first original content, Gears of War: Race to E3, Nerd Kingdom’s TUG a procedurally-generated, sandbox, role-playing game, and the first “in-world” news for the virtual world SecondLife.
In recent years, Lisa’s focus has been on helping small businesses build content and develop strategy, while holding them accountable to creating their digital success. Her clients include: art dealers, artisan food makers, artists, authors, coaches, consultants, high-end automotive repair, interior designers, service companies, speakers, and locally driven brick-and-mortar stores.
Lisa is also a contributing author to LinkedIn for Business and Social Media Marketing: Write Up Your Tweet, and featured in AmericanExpress Open Forum, Intuit Small Business Blog, The New York Times, The Huffington Post, and on NPR.
She studied Entrepreneurship and Marketing through the MIT Sloan School of Management OCW Project and received her B.A. from the University of Central Florida.
An artistic visionary, Tracey’s work crosses over the design and publishing world with projects in TV, fashion, interior design, art, editorial, graphic design, marketing and branding. She is a Main Street advocate, a preservationist, and an unrelenting optimist.
How to use technology to recycle your content automatically, so that you can focus on your business. Automation should not be “Set It and Forget.”
Increase productivity, efficiency, and scalability
Focus on new content and/ or products
Increase leads and/ or website traffic
Improve engagement and reach new followers
Generate more awareness
Sell products that are not outdated
Nurture your customers
Anyone that runs one or more social media platforms for a company knows that social media marketing takes a lot of time and that it is only one component of digital marketing.
So, how do we make it easier and more manageable?
One word: Automation.
Over the period of a year, we start from the bottom up with your digital marketing. Over hauling your website and adding pages specifically for digital marketing. Create and launch digital advertising campaigns for lead generation. Nurture relationships through email and social media. All the while analyzing the lead pages, campaigns, and relationships to consistently improve your automation and increase sales.
Services included in this program:
We’ve been building websites for nearly 20 years. Back in the 1990s we built websites by hand, which means all of the webpages were individually coded. As the internet has matured, so did our ability to code different languages (HTML, CSS, PHP, etc.) and figure out which platforms are the easiest to use.
We no longer code everything by hand, but that experience allows us to fully understand our capabilities and the amount of time each website takes to build.
Our website packages start at $2500.
Planning & Creation of Creative Brief
Shell Coding & CSS
CMS (content management system) Installation
Installation of functions and features: Contact Forms, Slideshows, etc.
Files uploaded to server
Final Installation & Testing
Initial On-Page SEO (search engine optimization)
Regular Site Back-ups
The Basic Website is the starting point for all of the websites that we build. The price includes planning, design, programming, basic set-up, launch. All of the websites that we build are responsive or mobile/tablet friendly and built on WordPress, a content management system (CMS) framework. This means that you or your non-technical staff has the ability to edit most of the content.
Every website project begins with a plan! Download the Website Design and Development Project Planner to help you define your requirements, preferences, and resources.
When you put the plan on paper you come to know how much work is involved on your end, and possibly an appreciation of the work needed to be accomplished on our end.
Target specific audiences, attract more relevant leads, and boost your visibility and reputation.
Local Search Engine Listings
Google Rich Listings
Citation & Link Building
Recommended Content Marketing
Reporting & Strategy
The re-launch of FortMillMagazine.com attracts a steady stream of visitors.
Standard & Premium Banners
Section Banner Buy-Out
We write and target ads, so that you are only paying for the most relevant traffic.
Should our research reveal other advertising opportunities, we will assess those on an individual basis.
Social media offers a direct, streamlined route right to your target audience, and it’s an opportunity you can’t afford to miss.
A bulk of the time spent on the internet is spent on social media. It’s where people find their news and entertainment. It’s where products, services, and entertainment are found by consumers. It’s where customers share their experiences, the world converges, and people connect.
There is a minimum 6 month commitment. The basic package for Facebook and Twitter is $500/mo.
Building relationships that can set you a part from your competitors. Through effective Social Media strategies, people get the sense that they truly “know” your brand. This translates into more-qualified, better-targeted leads, more customer loyalty, and even brand advocacy (when people start talking positively about your company to others).
Unlike traditional “push” marketing, where a company blasts its message out to the general public, Social Media allows a company to engage customers by asking questions and starting conversations. This goes a long way towards the building of relationships that makes Social Media effective. View Social Media as a valuable tool for soliciting customer feedback, determining market needs, and keeping your audience interested in your company.
Ideally, engagement leads to interaction. In many ways, interaction is what makes Social Media work, and it’s what makes it unique among marketing methods. Interaction involves two-way conversations with your target market. It is what helps to form relationships, which ultimately lead to sales.
Social Media Marketing needs to produce results. Otherwise, what is the point? Social Media is finicky, but if you know the right methods, then Social Media can be successful.
Soon after we begin providing Social Media services for your company, you should see an increase in the number of followers, friends, and connections you have on your various Social Media profiles. How dramatic the increase will depend on several factors, including the size of your current Social Media following and how involved you are with Social Media before we begin. In addition, you may see an increase in re-posts of your content by followers, as we engage with your audience on your behalf.
As interaction with your target market increases and relationships are built and strengthened, your content will be shared more and more – within individual networks and across networks. This activity can increase traffic to your website, improve your search engine rankings, and ultimately result in higher sales.
Remember, Social Media is about building relationships with your target market, and relationships take time and consistent effort. You won’t see huge results out of the gate, but most experience strong return on investment over time.
Because their is no charge to join the social networks, there is a misconception by many business owners that Social Media Marketing is free. Social Media takes time and focused attention to be successful. Whether this attention is provided by someone within your company or a Social Media expert, there is an investment involved.
As with any good relationship, it will take time for our Social Media writers to truly get to know your company. While we will begin posting highly-relevant content to your social networks right away, we know that the quality of the content and the relationships we build will improve as we fine-tune our process to your specific needs. During this time, we strongly encourage you to monitor your Social Media accounts and immediately bring any questions or concerns to our attention. We want to be the voice of your brand on Social Media, and we know that with a little time and your feedback, we can make that a reality.
Like any good marketing strategy, Social Media Marketing is a continuous process that is never complete. We will set goals for your Social Media activities, and we’ll review and update those goals regularly and as your needs dictate. As you begin to realize results, your goals will be adjusted so that your Social Media efforts are never stagnant – the kiss of death for Social Media Marketing. We are proud to consider all of our client relationships as long-term “partnerships” and look forward to working together with you in mutual prosperity.
It’s more than a logo..it’s your personality and voice. It’s the way you say “hello”. Does your business or product name translate to your intended market? Proper branding can result in higher sales of not only one product, but on other products associated with that brand. That’s why it’s important to get it right.
We can create all the components you need.
Design and Production of Custom Publications