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A digital marketing pioneer with more than 18 years in the digital world, she has reshaped strategies for brands like MSN.com, Boost Mobile, FOX TV Studios, and XBOX. Lisa developed film, television, and new media content for Madonna’s Maverick Films, Ben Affleck and Matt Damon’s LivePlanet, and the broadband entertainment channels Atom Films and ManiaTV.
Her digital projects have included partnerships with the UN Millennium Project and National Geographic. Lisa developed content and game play for a number of “firsts”, including; XBOX360’s first original content, Gears of War: Race to E3 and Nerd Kingdom’s TUG a procedurally-generated, sandbox, role-playing game.
In recent years, Lisa’s focus has been on helping small businesses. Her clients include: art dealers, artisan food makers, artists, authors, coaches, consultants, high-end automotive repair, interior designers, service companies, speakers, and locally driven brick-and-mortar stores.
Lisa studied Entrepreneurship and Marketing through the MIT Sloan School of Management OCW Project and received her B.A. from the University of Central Florida.
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